Build the fruit picture.
Record location, assessed fruit characteristics, size and grade distribution, harvest timing and availability. Show what was observed, what was estimated and what needs checking.
COMMERCIAL INTELLIGENCE FOR FRESH PRODUCE
Know the fruit.
Plan the trade.
Connect what is growing in an orchard with what different buyers can use. Coopfarms is building the evidence to understand the fruit, evaluate destinations for the full grade mix, and make better-informed commitments.
Starting with pomegranates · Platform in development
FROM ORCHARD EVIDENCE TO TRADE DECISIONSUnderstand the crop.
See its possibilities.
COOPFARMS / INDIASee its possibilities.
One connected viewThe orchardThe grade mixThe destinations
THE DECISION BEFORE THE DEAL
One orchard.
Many kinds of fruit.
A grower offers a crop. Each buyer needs particular sizes, qualities, quantities and delivery dates. Making a trade work means finding suitable destinations for the mix—and organising the work between them.
A good price for the best grade is only part of the answer. The remaining fruit, the cost of execution and the terms of sale matter too.
THE WHOLE-CROP QUESTION
Where could each part of this crop go—and does the full arrangement make sense?
CONNECT BOTH ENDS OF THE TRADE
Understand the supply.
Understand the sale.
Bring orchard observations and destination-market evidence into the same decision. Make the possibilities, the work required and the gaps visible before committing.
Look beyond the price.
Connect buyer requirements with current offers, available quantities and relevant transaction outcomes. Assess quality, timing, delivery and payment terms together.
Account for the rest.
Evaluate destinations for different portions of the crop alongside harvesting, grading and transport needs. Keep any unplaced quantity and unresolved conditions in view.
FOUR COMPLEMENTARY SOURCES OF EVIDENCE
From the orchard landscape
to the inside of the fruit.
Each view answers a different question. We’re developing a workflow that connects them to a practical decision: which uses and destinations could suit this fruit?
SATELLITE IMAGERY
Where should we look?
Use remote observations to guide orchard discovery, track changes and prioritise field visits. The landscape view adds context; fruit characteristics still need close assessment.
This grape harvest-date example shows field-level information in its geographic context. Our pomegranate focus brings that wider view together with orchard visits and fruit assessment.
What can we see?
Assess colour, shape and visible surface condition against buyer-specific requirements. Preserve the observations so that different markets can evaluate the same fruit on their own terms.
FRUIT SIZE ESTIMATION
Understand the mix.
See the fruit-by-fruit exampleUse fruit detection and size estimates from assessed samples to build a picture of the size distribution. A whole-crop decision needs more than one average fruit or a few selected photographs.
- Link estimates to the sample, location and assessment date.
- Compare estimates with physical reference measurements.
- Show sampling limits and uncertainty when describing the wider lot.
Camera calibration, visibility and representative sampling are part of the validation work.
INTERNAL QUALITY INSPECTION
Look beyond the rind.
Bring internal inspection results—such as pomegranate aril colour and appearance—alongside size and surface observations. Connect every conclusion to the method and samples used to reach it.
- Record physical inspection and reference-test evidence.
- Explore spectroscopy as a complementary source of information.
- Validate what a sensing method can establish before relying on it.
Internal traits cannot be inferred reliably from rind appearance alone. Spectrometer-based estimates remain subject to validation.
FRUIT SIZE ESTIMATION / ORCHARD VISION
A fruit-by-fruit view.
The orchard sensor images illustrate the proposed sensing setup. The integrated workflow is in development; measurements and market-fit estimates require field validation.
HOW IT WORKS
A clearer path
from observation to action.
Our planned workflow keeps evidence connected to the decisions it supports, then learns from what happens in the field and in the sale.
Assess the orchard.
Combine remote context, field observations and sampled fruit inspections. Record when the evidence was collected and the limits of each estimate.
Connect market evidence.
Compare the assessed mix with buyer requirements, destination conditions and offers. Include quantity, location, timing and commercial terms.
Evaluate the arrangement.
Show possible outlets by grade, the work and conditions needed to proceed, and any quantity still without a destination.
Learn from the result.
Compare expectations with what was harvested, accepted, delivered and paid for. Use those outcomes to improve the next assessment.
EVIDENCE AND COMMITMENTS
Make the basis
of a decision visible.
A potential outlet, a current offer and a confirmed order carry different weight. Our approach keeps those distinctions explicit, so participants can see what supports a decision and what remains open.
- ObservedWhat the assessment found
- EstimatedWhat analysis suggests
- OfferedTerms a buyer has proposed
- AgreedWhat parties have committed to
- RealisedWhat was delivered and paid
Sometimes the useful decision is to pause: the terms do not work, the evidence is too weak, or too much of the crop remains unplaced.
WHO IT’S FOR
Built around the people
who make trade happen.
Local knowledge, relationships and execution matter. Coopfarms aims to make that work easier to share, check and build upon across transactions.
Represent the whole crop.
Help prospective buyers understand the fruit before harvest. Build a clearer basis for discussing the full mix, including the portions that are harder to place.
Source against real needs.
Evaluate supply against your quality, quantity and delivery requirements. See which possibilities have supporting evidence and which terms still need confirmation.
Make field knowledge go further.
Carry useful observations across counterparties and transactions. Spend more time coordinating workable trades and resolving the details that need local expertise.
OUR LONGER-TERM VISION
A trade should not require
one person to know everything.
Today, an orchard buyer may have to discover supply, assess fruit, find outlets, organise execution and provide capital. We aim to make those capabilities easier to combine across participants.
Connect distinct contributions.
A grower brings supply. A scout adds field evidence. A buyer specifies demand. An operating partner coordinates the physical work. A common view of the arrangement helps them act together.
Let outcomes improve the next decision.
Connect assessments with acceptance, delivery and payment outcomes. Over time, that history could make future evaluation less dependent on repeating the same discovery work.
Finance an evaluated operation.
In time, capital partners could assess a defined operation with its responsibilities, evidence and risks made explicit. Financing is a future partner-led possibility, not a service currently offered.
Starting with pomegranates, our ambition is to build commercial understanding that more participants can use—across orchards, destinations and trade cycles.
Explore a collaborationCOOPFARMS TECHNOLOGIES
Rooted in the orchard.
Focused on the decision.
Coopfarms Technologies Private Limited is developing commercial intelligence for fresh produce, starting with the realities of pomegranate production, procurement and wholesale trade.
Our focus is the connection between fruit evidence and workable commercial possibilities—before harvest, purchase and dispatch.
- Company
- Coopfarms Technologies Private Limited
- Based in
- Pune, Maharashtra, India
HELP SHAPE WHAT WE BUILD
What decision
are you trying to make?
Tell us what you need to source, sell, assess or coordinate. We welcome conversations with growers, scouts, orchard buyers, exporters, wholesalers and operating partners.
Discuss your requirementsadmin@coopfarms.in
Share your role, location and the trade decision you’re working through. We’re interested in the evidence that would make that decision easier.
Explore a collaboration